Public Relations

This is a first-level professional position responsible for conducting basic research to identify public information needs in order to draft relevant and routine agency communications (letters to constituents, press releases, standard presentations, etc.) for review. May perform advanced level graphic design, photography, and videography work, assist with agency social media efforts, and provide relevant informational services to the public. Employees at this level follow specific guidelines in doing clearly defined tasks and procedures.

This is a second-level professional position responsible for ensuring the execution of a public affairs function for an agency or program. Duties may include acting as a lead worker to assign, coordinate, and review research, communications, multimedia products, and social media work produced by lower level professionals. An employee at this level may participate in developing high profile news releases and representing the agency to the public. May act as an agency liaison, disseminating information to newspapers, radio, television, communication networks, and internet-based media.

This is a professional position responsible for directing and overseeing a public affairs function for a division or program within a state agency and/or overseeing an agency’s multimedia production activities. Duties may include drafting policy, creating new approaches to solve complex public affairs issues, and informing strategic planning activities. An employee at this level may also be responsible for assisting with planning, organizing, and coordinating legislative matters relating to an agency’s programs. May supervise the writing and production of publications about agency programs and represent agencies and/or programs on high impact assignments such as a crisis task force, legislative proceeding, court testimony, etc. May also supervise a small number of professional employees.

This is a senior-level manager position responsible for coordinating communication strategies, projects, and programs for the State. Typically the Public Information Officer at a state agency, who reports to the Department Director. Duties may include collaboration with communication peers across State agencies and advising or recommending various communication strategies to executive staff. At this level, employees develop and recommend communications for high-level government entities with the intention of having specific and unique impact on various constituent groups (e.g. other agencies, the public, non-profits, other governments, legislature, tribes, etc.), as well as implementing ongoing internal communication strategies. May supervise staff and/or be responsible for setting and controlling a budget.

This is a professional position that may be responsible for planning, organizing, and coordinating legislative matters relating to an agency’s programs. Duties may include preparation of public information, legislative research and technical preparation, analysis and tracking, and testifying before legislative committees. Serves as an educator to public and private interests to properly inform them of the purposes of programs and legislative initiatives.