Public Relations Director

Job family
General summary

This is a senior-level manager position responsible for coordinating communication strategies, projects, and programs for the State. Typically the Public Information Officer at a state agency, who reports to the Department Director. Duties may include collaboration with communication peers across State agencies and advising or recommending various communication strategies to executive staff. At this level, employees develop and recommend communications for high-level government entities with the intention of having specific and unique impact on various constituent groups (e.g. other agencies, the public, non-profits, other governments, legislature, tribes, etc.), as well as implementing ongoing internal communication strategies. May supervise staff and/or be responsible for setting and controlling a budget.

This is a professional position that may be responsible for planning, organizing, and coordinating legislative matters relating to an agency’s programs. Duties may include preparation of public information, legislative research and technical preparation, analysis and tracking, and testifying before legislative committees. Serves as an educator to public and private interests to properly inform them of the purposes of programs and legislative initiatives.

Knowledge, skills & abilities

In addition to those identified in the previous levels: Ability to plan, develop, and implement a diversified public relations and information program. Ability to stimulate public interest and gain support for agency programs.

Typical qualifications

Bachelor’s degree and 4-6 years of relevant experience. (Substitutions may be allowed.)

Pay grade