Public Relations Specialist

Job family
General summary

This is a first-level professional position responsible for conducting basic research to identify public information needs in order to draft relevant and routine agency communications (letters to constituents, press releases, standard presentations, etc.) for review. May perform advanced level graphic design, photography, and videography work, assist with agency social media efforts, and provide relevant informational services to the public. Employees at this level follow specific guidelines in doing clearly defined tasks and procedures.

Knowledge, skills & abilities

Knowledge of industry and/or community resources and organizations. Knowledge of marketing and advertising practices. Knowledge of agency specific programs and concerns. Knowledge of Associated Press (AP) style and ability to write appropriate copy or news material. Ability to use a variety of graphic and web design software. Ability to operate a motor vehicle and maintain a valid vehicle operator’s license.

Typical qualifications

Bachelor’s degree and 0-2 years of relevant experience. (Substitutions may be allowed.)

Pay grade